The high-tech hearing aids are closing in on their larger competition.
in the world of hearing aids, Eargo stands out for a few reasons. Not least because of its different approach, but also because of its rapid, annual release cycle. It’s all part of how Eargo operates more like a technology company instead of a stuffy medical-device provider. This year’s model? It’s number 6, and it’s not a huge leap from last year’s, but it’s still a notable one. One that pushes Eargo ever nearer to feature parity with the competition it seeks to outdo while maintaining its tiny, tiny form factor.
It’s that form factor that is both beneficial and binding. To be clear, “invisible in canal” (IIC) hearing aids are not unique to Eargo, but they do tend to come with tradeoffs such as no Bluetooth connectivity, reduced battery life and, of course, a lack of on-device controls (such as volume). To Eargo’s credit, it has found ways to sidestep most of these challenges with each new product, and this time it’s automatic profile switching – dubbed “Sound Adjust” — that gets crossed off the list of things that an Eargo can’t do.
First, a reminder of some of the things previous models could already do. Despite their size you can configure Eargos via the companion app. Initially, this was limited to placing them in the (Bluetooth-enabled) charging case, but newer models can be adjusted while wearing them thanks to the clever use of ultrasonic commands. You can also switch preset profiles using a gesture (double-tapping your tragus). All Eargos are also rechargeable with a charging case so you don’t need to fiddle with batteries.
More recently, since last year’s model, you’ve been able to customize the audio profile of the hearing aids to match your own unique hearing needs, which is perhaps the most significant update for most people. As a direct-to-customer product there’s usually no audiologist fitting these for you, so the app-based process goes a long way to eliminating that rather obvious negative and probably also does a good job of convincing fence-sitters that these are serious hearing aids and not fancy personal amplifiers (all Eargo products have been FDA approved hearing aids).
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